Target “Fixer Upper”

Turning a typical holiday campaign into a magical season of "Fixer Upper.”

Two kids stumble upon Chip and Jo’s Magnolia doll house and with the help of their favorite toy characters, turn it into the ultimate holiday home. The campaign housed every moment of the holiday season from trimming the tree with Nate Berkus and Lego Batman, to holiday styles with Barbie’s Dream Closet.

Agency: Deutsch LA