EarnIn “Money at the Speed of You”

Turning a FinTech app into a brand.

EarnIn, an earned wage access app, was at an inflection point. To stand out, it needed to move beyond performance advertising and stand for something. Our platform “Money at the Speed of You” portrayed the real benefit of earned wage access – the freedom to say yes to whatever life throws at you. The campaign broke through across multiple channels in multiple formats winning hearts, minds and yes, purchase intent.